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If you sell products, then having a great eCommerce store opens your business up to the world and billions of potential customers! Your website not only becomes your shop, but also the face of your brand online and a great way to gain customer trust. Whether you run a business from home, or you’re an established company looking to optimise or redesign your existing online shop, I’d love to help!

As an experienced web designer, I specialize in designing and building full-service eCommerce websites that are not only visually stunning, but also easy to navigate, ultra-fast, and secure.

I’ll show you how to use your new eCommerce store to manage everything from your inventory and orders to your sales reports, all in one place., keeping things simple so you can focus on growing your business. 

I won’t just design your new online store, I will also:

  • Link all your social media accounts to your new website
  • Setup a Google Business Profile for you
  • Design custom email signatures for you and your company
  • Optimise your eCommerce store for Google and other search engines
  • Set up Google Analytics and Google Search Console, as well as other tools so we can track how customers find you, interact with your website and highlight future improvements that can help the customer journey
  • We also offer Logo & Branding Design, see more here

i speak in plain english

Welcome to the world of eCommerce! It can seem overwhelming, filled with acronyms, endless technologies and techie jargon, which can make the thought of a new eCommerce store seem daunting, but fear not. I’m here to make the process of creating your online store as smooth and easy as possible.

I will always explain everything in plain English (unless you’re a techie, then we can geek out together). I’m here to work closely with you to bring your vision to life, creating a bespoke eCommerce website that’s perfect for your business.

I’m well-versed in taking even the vaguest of client ideas and doing the geeky stuff to make it happen, so you don’t need to worry about the PHP, HTML, CSS or SEO.

Think of me as your digital partner in crime. I’ll take care of your website, your online presence, and all the tech stuff, so you can focus on growing your business and doing what you do best.

Website Word Cloud

"From the first day of being involved in my website’s development, Kris immersed himself fully into the project. Not just designing how the website functioned and looked, but providing honest, experienced, sound advice and insight at every turn. I hired Saffa Web Design for a website, I received a fully functioning online platform, from which to confidently run my new business.

On top of the above, Kris has since become a good friend and regular source of wisdom to contact for both website and business-related advice."

who i work with


I love working with startups, helping launch you into the digital world with a bang. There’s nothing more exciting than starting from the beginning and supporting you as you move toward global domination. 


If you already have an eCommerce store, but it’s not looking or performing as you hoped, I’d love to hear from you. I offer a holistic service, so can help with everything from minor tweaks or optimisations, to full website redesigns.


As a freelancer, I get it! Photographers, Personal Trainers, Comedians, Musicians or Influencers, let’s talk!


I work with agencies, providing white-label web design for your projects. If you want to expand your client services or you’re struggling with workload, get in touch.  

the process

let’s talk

In our initial conversation, I’ll learn more about you and your business, what you sell and who your target audience is. We’ll talk about your website ideas and goals, so that I can start planning the strategy for your online store.

I will register your domain and set hosting up for your new site, but if you’ve done this already, that’s fine too. 

content planning

Next, we’ll plan what pages you need, so we can start thinking about content, like images and text. We will also plan product categories, promotions and which payment solutions you’d like to offer. 

I do offer copywriting as a service, but I’m also happy for you to provide the written content, as no-one can talk about your products or business like you can. 

I will create a sitemap, so we know how your site will function, creating a solid foundation for the build.


Now that we know what pages your website needs, we can start designing wireframes for the main pages.

This can be quite an interactive step, as clients often enjoy getting involved with creating the overall layout of each page. Alternatively, I’m happy to do this for you if you prefer, it can always be changed later.

design time

We have our plan, wireframes are ready, it’s time to start designing!

I will create a homepage and a product mockup first, to set the style of your new online store. We can play with colours, fonts, shapes and sizes till it’s just right, so that I have a style to work with for the rest of your site.

website build

We have our style, so time for me to continue building and designing the rest of your website.  

Content will be optimised for SEO (so Google and other search engines will find you) and mobile & tablet layouts will be designed as I go, making sure your site looks perfect on any device.

We will also start adding in all of your products now. I can add them all for you, or I’m happy to teach you how to add them, so you can manage new products yourself moving on. As with everything I offer, it’s whichever works best for you!

feedback & testing

When I’ve finished producing your online store, I will go through your new website with you, making any tweaks, additions or changes till you’re totally happy.

When tweaks are complete, I will start rigorous testing and optimising to make sure everything works seamlessly across all devices.

We can also now set your launch date, so you can start sharing the exciting news. In the meantime, I will prepare search engines for your launch and set up analytics so we can track your progress. 

time to launch!

It’s time to press the big green button and launch your new online store! 

Just because the project is complete, I’m not going to leave you stranded! I am always here for any urgent issues, support or questions, as they arise. 

long-term relationship

I guess you can say I’m a long-term relationship kinda guy.

Your online store will grow and develop as your business does and I’d love to support you through that journey.

Whether you’d like regular website maintenance, need me to add new products or categories to your range, need a landing page for a marketing promotion, or want to make changes to your site, let me look after that for you so you can focus on what you do best. 

you’ve made it this far, so why not get in touch

and let’s talk about building or upgrading your online store

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