what is SEO?

SEO, or Search Engine Optimisation, is the art and science of optimising your website to rank higher in search engine results pages (SERP’s). Put even simpler, it’s the changes we can make to our website to make it show up higher in customer searches, so we can increase visitors to your website. 

Yes, you can chuck loads of money at paid advertising campaigns on search engines or social media channels, which will see a quick boost to your website traffic, but it can be very expensive and the results only last as long as you’re paying.

Investing in SEO not only sees the best returns on your investment, but it’s also the most cost-effective way to increase traffic to your site and its benefits are long-lasting. It really should play an integral part in your ongoing marketing. 

I work with an SEO focus every time I design a website, so your foundations will be great from the start, but Google and other search engines love to see new content and activity on your website and there are always optimisations that can be made to the existing content, to make it more relevant. 

So, whether you’re launching a new website or looking to improve an existing one, we can help you achieve your online marketing goals with our holistic SEO services. Contact us today to learn more and get started.

93%

of all web traffic comes from Google Search, Google Images, and Google Maps.

68%

of online experiences start with a search engine

60%

of marketers say that inbound (SEO, blog content, etc) is their highest quality source of leads

53%

of all website traffic comes from organic search

how i work

My first step is to conduct a thorough audit of your website. This audit will help me identify any improvements that need to be made so that we can put together a tailored SEO plan just for you. From website speed to content and keywords, I will leave no stone unturned when it comes to improving your website’s overall performance.

Once we have our SEO strategy in place, we have a few options. We can tackle it as one large project, or we can break it up into more manageable mini-projects that fit your budget. Most of my clients prefer to work on a retainer basis, where we agree on a set number of hours per month at an affordable rate of just £50/hour.

Rest assured that I will keep you informed every step of the way. At the start of each month, we can chat and decide on which tasks to prioritise, or you can trust me to take the reins and make the magic happen. I’ll send you a report every month detailing all of the work I’ve carried out, along with any additional insights I’ve gleaned. And because I believe in continual improvement, I’ll monitor your website analytics and Google rankings to track our progress and make any necessary tweaks to our strategy.

Don’t settle for a mediocre website that fails to attract the attention it deserves. Let me help you transform your online presence and start boosting your traffic today!

get in touch

my approach to SEO

let’s talk

In our first conversation, I’ll learn more about you and your business. We’ll talk about how your website is currently performing, any concerns or improvements you’d like to see and then discuss how I can help.

keyword research

Having clear keywords for your business is essential to successful SEO. I will work with you to decide your most important keywords, as well as analysing most used terminology’s across search engines like Google, so we can target key search terms.

seo strategy

I will do a full audit of your website to identify areas of improvement. Then, together with our keyword research, I will devise a tailored SEO strategy for your website, so we have a task list to work from. 

technical seo

I will get under the bonnet to improve all the technical aspects of your website. From code, to plugins and where your website is hosted, I will audit it all.

I will look at your sitemap to see how your website is structured. We need to make sure that Google and other search engines are able to get to every page that you want to rank for.

I will also make speed optimisations throughout your site, as reducing page loading times not only makes for happy visitors, but Google loves fast sites too! 

Essentially, I will do loads of geeky things that makes your website work better and easier for search engines to crawl.

content is king

The content (words and images) on your website plays a major role in how you rank. Google wants to see original quality content, that is unique and actually informative to your visitors, rather than just generic sales spiel that doesn’t really say a great deal. 

I will go through your website page-by-page, optimising all content for Google, other search engines and your visitors.

I will also make sure your website is fully responsive and optimised for mobile, so that your website works seamlessly across all devices. 

local seo

If you run a local business, it’s essential the people in the area you serve are able to find you easily. We will improve your local SEO, so that you start appearing higher up in your customers searches and start getting more of that sweet local business!

customer journey

Whether your end goal is to sell a product, get a customer to phone you, or promote a new offer, you want the journey for your customer to be an easy and pleasant one.

As I understand your goals, I will analyse the customer journey and user experience of your site and will optimise and tweak, so we can make the journey as smooth and easy as possible. 

reporting

Whether you hire me on a monthly SEO retainer or a full SEO overhaul project, I will continuously update you on the work I’ve done.

My reporting allows me to be fully transparent, so you know what I’ve been working on and you can see how effective the SEO work I’ve carried out is being for your business. 

long-term relationship

I guess you can say I’m a long-term relationship kinda guy.

Your website will grow and develop and as it does, your SEO strategy will need to be updated to and I’d love to support you through that journey of worldwide domination.

you’ve made it this far, so why not get in touch

and let’s talk about how I can boost your rankings 

get in touch

0333 355 1412
hello@saffawebdesign.com

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